OUR STORY
Lifetime Activities is a service provider growing tennis and activities in communities throughout California. You may be more familiar with us as Lifetime Tennis.
In addition to creating, instructing and growing municipal tennis and activity programs, Lifetime Activities serves as facility operator for a number of venues.
In 2023, we celebrate our 30th year in tennis management. With 6 locations and over 180 team members, we are firmly established within the industry and have gained a strong reputation for great service, accountability, and excellence in community tennis.
Ownership and direction of the organization is led by Dana Gill, a former collegiate/touring player, Elite USPTA certified pro and grassroots advocate.
Mission
Through tennis and other lifetime activities, we strive to foster health, happiness, and skill development in every community we serve.
We aim to facilitate safe and enjoyable experiences for people of all ages, abilities, and interest levels; and judge our success by the number of smiles and people participating in our services.
Leadership
Founder/CEO: Dana Gill
Ownership and direction of the organization is led by Dana Gill, a former collegiate/touring player, Elite USPTA certified pro and grassroots advocate.
Dana co-founded Lifetime Tennis, Inc. in 1993. He oversees the management of several municipal tennis facilities in Northern California and leads a team of over 180 tennis professionals. In addition to running Lifetime Activities, Dana serves as a consultant to cities, professional organizations, and individuals on matters of community tennis, RFPs, and facility management.
Lifetime Activities specializes in creating shared playing opportunities for people of all ages, abilities, and interest levels. His personal mission is “to help people enjoy life through the game of tennis and other activities.” Dana’s playing background includes Division I tennis for San Diego State and, more recently, was ranked #1 in the US Men’s 45’s and participated in the 2017 World Team and Individual Championships as a member of the US National Tennis Team. Dana especially enjoys family time with his wife and two daughters.
Chief Administrative Officer: Mary Pat Patrick
Mary Pat joined Lifetime Activities in September of 2005. She started as the Office Manager in Pleasanton when the company had just two sites. She took on new roles as Lifetime grew from about 30 employees to over 180 tennis professionals serving five different communities. She now oversees the company’s Administration and Human Resource department.
Mary Pat’s mission is to help as many people as possible live a healthy lifestyle through sports. She is the proud parent of three children and a granddaughter, who will be starting tennis lessons as soon as she turns 4! When she is not in the office helping staff and customers, you might see her riding her bike around the neighborhood, spending time with her three children, or doing what she is most passionate about, spending time with her grandbaby!
Consulting Services
As a leader in municipal tennis and activities Lifetime Activities is well-positioned to offer its expertise to cities, activity providers, and community athletic organizations who need direction on a range of topics including:
- RFP processes including writing, selection and oversight
- Maximizing resource utilization
- Identifying the needs of various user groups
- Cost recovery identification
- Operating model review and recommendation
- Contractor supervision