OUR STORY
Lifetime Activities is a service provider growing tennis and activities in communities throughout California.
In addition to creating, instructing and growing municipal tennis and activity programs, Lifetime Activities serves as facility operator for a number of venues.
In 2023, we celebrate our 30th year in tennis management. With 6 locations and over 250 team members, we are firmly established within the industry and have gained a strong reputation for great service, accountability, and excellence in community tennis.
Ownership and direction of the organization is led by Dana Gill, a former collegiate/touring player, Elite USPTA certified pro, and grassroots advocate.
Mission
Through racquet sports and other activities, we strive to provide positive experiences that foster lifelong wellness, enjoyment, and skill development in every community we serve.
Leadership
Founder/CEO: Dana Gill
Dana Gill founded Lifetime Activities in 1993 with a vision of creating opportunities for people of all ages, abilities, and backgrounds to enjoy tennis and active lifestyles. His personal mission is simple: to help people enjoy life through the game of tennis and other activities.
Over more than three decades, Dana has been dedicated to expanding access to quality recreation programs and public facilities, building partnerships with communities, mentoring generations of recreation and tennis professionals, and creating welcoming environments where people can learn, play, compete, and connect. Just as importantly, he has fostered a culture centered on service, care, and community, often saying, “We like to hire people who like helping others.” That philosophy has helped shape an organization where employees, customers, and community partners feel valued, supported, and connected.
A former Division I player at San Diego State University, Dana is an Elite USPTA-certified professional, lifelong advocate for grassroots tennis, and accomplished competitor. He was inducted into the USTA Northern California Hall of Fame in 2023 in recognition of his contributions to the growth of tennis and recreation throughout the region. He remains actively involved in the sport and continues to compete at the highest levels of international senior tennis.
Also in 2023, Dana achieved a world No. 1 ranking in the ITF Men’s 50+ division and continues to compete regularly on the ITF Masters Tour, winning multiple national titles over the last decade. He is a frequent participant in the ITF World Team and Individual Championships and, in 2025, captained and played on Team USA’s Men’s 55 & Over team that captured the ITF World Team Championship (Austria Cup).
Throughout his career, Dana has remained committed to using sport as a vehicle for connection, community, and personal growth, helping create opportunities for people to build friendships, stay active, and enjoy lifelong participation in recreation.
Chief Operating Officer: Isabella Feinberg
As Chief Operating Officer, Isabella Feinberg oversees the day-to-day operations of Lifetime Activities and provides leadership across the organization’s six Bay Area locations. She works closely with site leaders, division directors, and support teams to implement strategic initiatives, strengthen operational systems, and create the infrastructure needed to facilitate exceptional experiences for customers, employees, and community partners.
Since joining Lifetime Activities in 2014, Isabella has held a number of leadership roles within the organization, including serving as General Manager of the Lisa and Douglas Goldman Tennis Center in San Francisco during its opening in 2021. Throughout her tenure, she has been instrumental in the organization’s growth and evolution, helping lead major operational improvements, technology initiatives, long-term planning efforts, and the development and delivery of nationally recognized programs and facilities. She is passionate about building mission-driven infrastructure and processes that empower teams, enhance service, and support the organization’s continued success.
Isabella believes that great facilities and programs are built on a foundation of strong leadership, dedicated teams, and a commitment to continuous improvement. She is passionate about supporting the people and partnerships that strengthen communities, foster connection, and create lasting positive impact. As a lifelong tennis enthusiast and advocate for women in sport, she believes that tennis and recreation have the power to bring people together and create opportunities for everyone to participate, connect, and belong.
Isabella lives in Lafayette, CA, with her husband and their two mini goldendoodles, Savannah and Nola.