OUR STORY

Lifetime Activities is a service provider growing tennis in communities throughout California. You may be more familiar with us as Lifetime Tennis.

In addition to creating, instructing and growing municipal tennis programs, Lifetime Activities serves as facility operator for a number of venues.

In 2018, we celebrate our 25th year in tennis management. With 5 locations and over 150 team members, we are firmly established within the industry and have gained a strong reputation for great service, accountability, and excellence in community tennis.

Ownership and direction of the organization is led by Dana Gill, a former collegiate/touring player, Elite USPTA certified pro and grassroots advocate.

Mission

Through tennis and other lifetime activities, we strive to foster health, happiness, and skill development in every community we serve.

We aim to facilitate safe and enjoyable experiences for people of all ages, abilities and interest levels; and judge our success by the number of smiles and people participating in our services.

Leadership

Founder/CEO: Dana Gill

Ownership and direction of the organization is led by Dana Gill, a former collegiate/touring player, Elite USPTA certified pro and grassroots advocate. Dana

Dana co-founded Lifetime Tennis, Inc. in 1993.  He oversees the management of several municipal tennis facilities in Northern California, and leads a team of over 180 tennis professionals. In addition to running Lifetime Activities, Dana serves as a consultant to cities, professional organizations and individuals on matters of community tennis, RFP’s, and facility management.

Lifetime Activities specializes in creating shared playing opportunities for people of all ages, abilities and interest levels.  His personal mission is “to help people enjoy life through the game of tennis and other activities.”  Dana’s playing background includes Division I tennis for San Diego State and, more recently, was ranked #1 in the US Men’s 45’s and participated in the 2017 World Team and Individual Championships as a member of the US National Tennis Team. Dana especially enjoys family time with his wife and two daughters.

Consulting Services

As a leader in municipal tennis and activities Lifetime Tennis is well positioned to offer it’s expertise to cities, activity providers and community athletic organizations who need direction on a range of topics including:

  • RFP processes including writing, selection and oversight
  • Maximizing resource utilization
  • Identifying needs of various user groups
  • Cost recovery identification specialist,
  • Operational model review and recommendations,
  • Contractor supervision